Rihanna may have gone too far in her wild girl behavior because she has lost a lucrative contract with Nivea. Nivea’s new CEO, Stefan Heidenreich, doesn’t see how he can mesh the bad girl’s ways with the integrity of the company
I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.If that’s not a back-handed compliment, then I don’t know what is. Anyway, it’s okay to be bad girl, until them checks stop rolling in. Rihanna can be great and positive, she really can, but right now it seems like she’s having too much fun being bad.Similar Posts:
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