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Rich is a Brazilian menswear brand whose philosophy gets to the heart of men’s style: a successful man, says the brand, is one who makes good choices, likes to be remembered for his good taste, has decision-making power and dresses with conviction.
There’s an inherent contrast in the brand’s latest campaign: impeccable clothing and handsome faces in a ring with the gritty sport of boxing. But it does’t feel out of place. It’s like a nod to an era when brutish masculinity and the notion of the gentleman were, in some ways, one and the same.
Article continues. To read it in full visit 'Settling it like men: Rich gets in the ring for spring' at Fashionising.com
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Tagged: boxing menswear Rich
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