Even with the backing of a corporation and the benefits of being associated with a brand-name big sister, Kate Spade Saturday‘s ascent is pretty damn impressive.
Last week, the line-which offers tomboy separates that play nicely with (or against) Kate Spade New York’s prim and pretty silhouettes-announced that it would open a 3,000-square-foot store at 152 Spring Street. That’s just a door down from one of its “shoppable storefronts,” which, for most of June, allowed shoppers to buy Kate Spade Saturday items from a window screen. You could browse up to 30 items at a time, place an order and have it delivered anywhere in the city within an hour. On July 19, the brand opened a pop-up shop at 30 Gansevoort, which will be around through October. (Its closing will presumably coincide with the opening of the permanent boutique.) “We have big plans for this brand,” brand director Kyle Andrew told WWD. There are already six permanent stores in Japan, with plans to open more. More US stores-including other Manhattan locations as well as outposts on the West Coast-are also in the works.
To top it all off, the label just released its Resort 2014 look book exclusively to Fashionista. As a big proponent of the brand-as in, I’ve already spent way too much money on Kate Spade Saturday tops, bottoms and dresses-these new looks are just the thing to stave off my can-it-be-the-weekend-already angst. A bit of a departure from the saturated, pop-art looks of previous seasons, this collection is a little more lady-like, but nowhere near saccharine. Click through to check it out.
Launch Slideshow »
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